Alex Vidal New Brand President of ERA

ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. portfolio of brands, recently announced that effective immediately, Alex Vidal will serve as brand president of ERA, taking the helm of the company that was previously occupied by industry icon Sherry Chris, who recently became an executive advisor for Anywhere Brands. Vidal will lead ERA’s global network of more than 40,000 affiliated brokers and independent sales associates and approximately 2,390 offices throughout the United States and 34 other countries and territories.

As a lifelong real estate professional, Vidal is an accomplished brokerage executive, industry thought leader, and real estate coach who spent five years of his career as an agent and vice president at an ERA affiliate company in South Florida. Most recently, he spent three years serving as Regional Vice President for Coldwell Banker Realty in Dallas/Fort Worth. During his time with Coldwell Banker Realty, he grew TheCloserClub, an online interview and mentorship series, featuring industry luminaries, celebrity entrepreneurs, athletes, and politicians in a fun, engaging format; the platform has reached more than 14,000 real estate agents around the country.

“Alex is the ideal candidate to spearhead the continued development of the ERA network in an evolving real estate landscape,” said Liz Gehringer, president and CEO of Anywhere Franchise Brands. “He is a fearless leader who brings an infectious energy with a deep appreciation for the uniqueness of ERA’s community of brokers and agents. His knack for agent and brokerage growth, authentic focus on service, and proven team-building ability will be an asset to our entire network around the world.”

Vidal, who has a passion for coaching, motivating and leading others, was recently appointed to a regional board position for The National Association of Hispanic Real Estate Professionals. He was named to the 2023 RISMedia’s Newsmakers in the Influencers category, where he was spotlighted for being a driving force for brokers and managers to retain and recruit top talent while supporting them to achieve record-breaking sales.

In addition to his experience within the Anywhere family of brands, Vidal served as the president of RelatedISG International Realty for over six years, where he helped spearhead the company’s agent count growth by a multiple of 10 years. He started in the real estate industry at just 19 years old and has worked with notable real estate companies in Florida, California, Colorado and Texas, holding various recruiting and management roles.