In what agents for the brokerage firm reportedly described as a “win-win,” select Coldwell Banker Residential Brokerage real estate offices serving Westches

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YORKTOWN HEIGHTS—In what agents for the brokerage firm reportedly described as a “win-win,” select Coldwell Banker Residential Brokerage real estate offices serving Westchester, Putnam, Rockland, Orange and Dutchess counties will be merged and will be now known as the “Lower Hudson Valley Regional Office.”

The company announced on Jan. 27 that signage and marketing collateral will now bear the new name going forward. The office and approximately 90 affiliated agents will be based at 366 Underhill Ave. in Yorktown Heights.

The newly christened Lower Hudson Valley Regional Office’s Managing Broker Donna Riniti said, “The Lower Hudson Valley is a unique and special part of the greater New York City metropolitan area, a lifestyle destination rich in history, arts and outdoor adventure. We are confident that this strategy will provide a major advantage to our seller clients and accurately define our market for buyer clients.”

She adds, “This decision reflects the love agents have for the communities they serve, and it will give them greater control over how they choose to market themselves and their business.”

Additionally, Coldwell Banker Residential Brokerage in Connecticut and Westchester County, announced the continuation of a 2019 initiative to open satellite/co-workspaces for teams and agents throughout the company, including a new Tarrytown location, opening in the first quarter of 2020.

These streamlined, efficient spaces will be mobile-friendly and provide refined, comfortable, and secure work areas, exclusively for Coldwell Banker agents and their clients. Agents will be able to host meetings and closings, showcase their inventory and be a visible part of their communities. Remote access will also be available for all Coldwell Banker agents, regardless of regional affiliation, the brokerage firm noted.

This initiative follows a 2019 nationwide Coldwell Banker re-branding strategy, to be implemented throughout 2020, and includes “The CB North Star” logo re-design as part of a broader identification approach focused on regions, rather than municipalities.

Coldwell Banker Residential Brokerage has already implemented regional name changes in lower Westchester County, and Connecticut, including the newly re-christened Sound Shore Regional Office, White Plains Regional Sales Center, Katonah-Bedford Regional Office, and Somers, North Salem, Putnam Regional Office. Agents affiliated with the Yorktown Heights and Croton-on-Hudson offices will be licensed with the Lower Hudson Valley Regional Office. The move also addresses another industry trend, the mobile and cloud-based nature of today’s top agents, and the impact on the traditional office model.

Coldwell Banker Residential Brokerage in Connecticut and Westchester County, is a residential real estate brokerage company with approximately 45 offices and 2,660 affiliated agents. Coldwell Banker Residential Brokerage is owned by a subsidiary of Realogy Holdings Corp., the largest full-service residential real estate services company in the United States.