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Fanatics, which currently employs approximately 650 people in New York City, has decided to take on an additional 95,000 square feet of office space at its 95 Morton St. location.
NEW YORK—New York State officials announced on Feb. 23 that global sports platform Fanatics will expand its New York City operations at 95 Morton St. in Manhattan by nearly 100,000 square feet.
The project will create 300 new high-quality jobs over the next five years and includes an investment of more than $50 million to fit out and equip an expanded Manhattan office footprint. Empire State Development will support the project with up to $5 million in performance-based Excelsior Jobs Program tax credits.
“Fanatics is one of the most innovative companies in the global sports and digital commerce economy, and their decision to grow here in New York sends a powerful signal that our state remains the premier destination for companies building the future,” Gov. Kathy Hochul said. “By supporting their significant investment and the creation of 300 new good-paying jobs, we are reinforcing New York City’s role as a global hub for technology, digital commerce, and creative industries and ensuring that the jobs of tomorrow are created right here at home.”
Fanatics, which currently employs approximately 650 people in New York City, has decided to take on an additional 95,000 square feet of office space at its 95 Morton St. location to accommodate its rapid growth across technology, product, corporate, and operations functions, fueling increased collaboration and all-hands capacity.
Founded in 2011, Fanatics is building a leading global sports platform that serves millions of fans worldwide by offering products and services across Fanatics Commerce, Fanatics Betting & Gaming, and Fanatics Collectibles, allowing sports fans to Buy, Bet, and Collect. The company has an established database of more than 100 million global sports fans and partnerships with more than 900 professional leagues, teams, and brands, allowing Fanatics to deliver personalized and immersive experiences on a global scale.
Fanatics Executive Vice President and Chief Financial Officer Glenn H. Schiffman said, “New York City plays an important role in growing our global platform by offering unmatched access to talent and connections across sports and entertainment. From continuing to grow our presence in the city to bringing fans together at events like Fanatics Fest—the world’s #1 fan festival which is returning to the Javits Center for its third year in July, New York is key to how we serve fans around the world.”
Fanatics’ expansion builds on a growing list of companies that have chosen to relocate or grow in New York City including PayPal, Bilt, ElevenLabs, Figma, Kraken, Radical AI, and Roc360. Together, these announcements represent more than 2,500 new jobs and more than $180 million in private investment.
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