Simon Updates Woodbury Common Expansion Project, New Store Openings

Woodbury Common Premium Outlets reported that 20 stores opened or expanded in 2023, and more than 20 are planned to debut in 2024.

Simon Updates Woodbury Common Expansion Project, New Store Openings
A rendering of the Woodbury Common Premium Outlets expansion. SOURCE: SIMON

CENTRAL VALLEY—The owner of the Woodbury Common Premium Outlets, which previously announced plans for a $250-million expansion project, recently updated other upcoming customer experience enhancements and new store openings at the iconic Orange County-based property.

Indianapolis, IN-based Simon reports that the first enhancement to be unveiled will be a new VIP Suite, which will feature multiple private spaces with exclusive dressing rooms, an upscale lounge area with plush furnishings and curated art, and a private kitchen. The opulent suite will allow guests to explore the latest fashions from luxury brands in privacy and comfort. The VIP Suite will host private events, as well as offer personalized service and curated customer experiences. The multi-million-dollar suite is expected to open later this year in the heart of the center's luxury wing, “The Adirondacks District,” Simon officials stated.

“Innovation and continually enhancing our idyllic shopping atmosphere, along with our collection of the most desirable brands, is what excites Woodbury Common's shoppers, and we look forward to enhancing our guest service experience with our luxurious VIP Suite,” said Mark Silvestri, Simon's President of Development.

Woodbury Common Premium Outlets reported that 20 stores opened or expanded in 2023, and more than 20 are planned to debut in 2024. New offerings in 2024 include David Yurman, Roberto Cavalli, Maison Margiela, Ladurée, BOGNER, Sferra, Bollicine Champagne Bar, Jil Sander, Eleventy, and Reformation among others. In addition, Arc'teryx, Tory Burch, Marc Jacobs and Golden Goose are all expanding their footprint at the center this year.

These additions and expansions join 250 of the world's most sought-after fashion brands. The center's collection of 70 luxury brands includes Dior, Gucci, Prada, Saint Laurent, Bottega Veneta, Fendi, Loro Piana, Brunello Cucinelli, Loewe, Burberry, Alexander McQueen, Moncler, Balenciaga, Céline and many more.

Brands continue to exceed expectations at Woodbury Common, with fourth-quarter 2023 sales surpassing $375 million. The property generates more than $1.2 billion in sales annually making it one of New York State's premier economic engines.

In September 2023, plans to expand Woodbury Common Premium Outlets were unveiled. The $250-million project will further elevate the shopping experience for customers and retailers by adding 155,000 square feet of retail stores and restaurants, a 200-key luxury hotel, a second parking facility, and upgraded customer amenities. Enhanced amenities will include a new children's play area, improved crosswalks and wayfinding, and generous landscaping.

The project will add more than 3,000 jobs and will open in phases. Once construction is complete, the expansion of Woodbury Common will also generate substantial additional annual tax revenues and economic benefits while attracting increased tourism to the county and region.

Among the benefits from the expansion project will include 770 additional full-time and part-time jobs, plus an additional 296 indirect and induced jobs in New York State and nearly 2,000 direct and indirect construction jobs, including 1,659 on site.

“This visionary project will further energize Woodbury Common, the Hudson Valley and the entire NYC metro area as a world-class shopping and tourism destination that is so crucial to the region's economic success today and in the future,” said Silvestri. The multi-year redevelopment of Woodbury Common is advancing through the permitting and entitlements process, and approvals are underway.

“Woodbury Common is a vital community partner and a major driver of our economy. I appreciate that Simon continues to make significant investments at Woodbury Common, which create jobs, grow tourism visitation, and benefit the community,” said Orange County Executive Steve Neuhaus.

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