Continuing the work of its Crisis Advisory Task Force, the Crisis Advisory Task Force announced on July 1 the launch of a one-on-one mentoring advisory service

WHITE PLAINS—Continuing the work of its Crisis Advisory Task Force, the Westchester County Office of Economic Development announced on July 1 the launch of a one-on-one mentoring advisory service for small business owners who are struggling financially during the COVID-19 pandemic.

The county is recruiting a team of seasoned professionals who will serve as volunteer mentors to provide free business advice to small businesses affected by the pandemic. The county will match the small business with a volunteer mentor whose skill set matches the small business owner’s needs.

“We are very pleased to offer this important new mentoring advisory services program to help our county’s small business owners, who have been particularly hard hit by the pandemic. Westchester is fortunate to have experienced business professionals who will share their expertise on a one-to-one basis,” said Westchester County Executive George Latimer.

In launching this new service, the county is partnering with RXR Realty’s RXR Volunteer program, which connects local small businesses affected by COVID-19 with volunteers who have expertise in various business disciplines.

“So many Westchester business owners have told us that they need help right now to reinvent and redefine their businesses. We commend RXR Realty for launching and partnering with the county on this valuable program. They bring to the table a tremendous wealth of talent and resources that can be matched to a small business owner’s specific need,” said Westchester County Director of Entrepreneurship and Innovation Deborah Novick.

“The unprecedented public health crisis followed by a growing economic crisis requires us to reimagine how we help our communities in need. At RXR, we’re proud to partner with Westchester County to help small businesses and non-profits navigate through this turbulent time by leveraging the local expertise of an army of skill-based volunteers embedded within our RXR Volunteer platform,” said RXR Chairman and CEO Scott Rechler.

Business owners needing crisis advisory services, and business experts willing to volunteer to provide crisis advisory services, can find more information and apply at WestchesterCatalyst-volunteer.com